Actor Kabir Bedi appointed brand ambassador for Sightsavers

Sightsavers, a global development organisation working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired announced its association with internationally acclaimed actor and director, Kabir Bedi as its brand ambassador at a recently held event. Sight is fundamental to the functionality of life, Bedi said while extending his thanks to the organisation. Sightsavers with its presence in several nations across the world as well as 13 states in the country needs all the support in its endeavour to help eradicate blindness which is avoidable if treated in time. Six blind girls from Madhya Pradesh, who had participated and won medals in the 5th National Blind and Deaf Judo Competition held in Gurgaon in January, were felicitated by Bedi and and SY Quraishi, honourary chairman of the India chapter of the organisation and former Chief Election Commissioner of India.CEO of Sightsavers India RN Mohanty said the organisation would continuously strive to reach out to more people and benefit them and the alliance with Bedi will help in reiterating its ideology to a larger audience.The girls also showcased their judo skills on the occasion. Quraishi said problems of sight needed to be taken care of at school level as 80 per cent blindness in the country is avoidable if proper intervention is made.Dr SY Quraishi, former chief election commissioner (CEC) of India and Honorary Chair of Sightsavers in India announced the news at the event, which also saw live demonstration of self-defense by six girls who are supported by Sightsavers and have won various medals at the National Blind Judo Championship in 2016.Since 1966, Sightsavers has worked in their three core areas – Social Inclusion, Inclusive Education and Eye Health. They have supported the treatment of millions of people with eye disorders and brought eye services to some of the least served areas of the country. Sightsavers have impacted lives of people in 100 districts across 8 priority states by building sustainable programme models, which have been endorsed and adopted by the government. In the last year, Sightsavers has conducted 1,55,986 sight restoration surgeries, 22,01,134 eye screenings, distributed 2,18,690 spectacles and refracted 6,47,007 people.

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