‘Beti Bachao Beti Padhao’ field-level awareness campaign launched in three states

A three-state field-level campaign on Beti Bachao Beti Padhao (BBBP) will be organised by the Union Government from the first week of January 2019.

As a part of the campaign, over 900 cultural programmes across various districts of Maharashtra, 100 programmes in Goa and 30 programmes in UT of Dadra & Nagar Haveli would be held. The awareness and sensitisation drive is being organised by the Pune office of Regional Outreach Bureau (ROB) and the Union Ministry of Information & Broadcasting in coordination with Women and Child Development Departments of the respective states.

Key Highlights

1. The campaign was launched by Gauri Gadgil, a Divyang child and an international swimmer, by placing her fingers on the traditional instrument “Dholak”, symbolising the creation of reverberance about the scheme across the three states.
2. She said on the occasion that girls are making their mark across the globe, giving name and fame to their families.
3. As a prelude to the campaign, an orientation-cum-workshop on the flagship scheme was organised for the Private Registered Cultural Troupes (PRTs) in Pune on December 20, 2018.
4. Inaugurating the workshop, former ADG, Ministry of I&B, Prabhavati Aakashi said that the cultural troupes of ROB have been doing a wonderful job in creating awareness and sensitising people on the importance of the initiative.

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