In an apparent bid to take on Google-owned YouTube, Facebook has rolled out ‘Watch’ a redesigned video platform for creators and publishers. The social media giant last year launched ‘Video’ tab in the US which offered a predictable place to find videos on Facebook.
“Now we want to make it even easier to catch up with shows you love. We’re introducing ‘Watch’, a new platform for shows on Facebook. ‘Watch’ will be available on mobile, on desktop and laptop and in our TV apps,” Daniel Danker, Director of Product at Facebook wrote in a blog post on 09 August 2017.
Shows are made up of episodes live or recorded and follow a theme or story line. The shows available include “Nas Daily”, “Gabby Bernstein” and “Kitchen Little”. “Nas Daily” publishes a daily show where he makes videos together with his fans from around the world. Gabby Bernstein, a New York Times bestselling author, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
Tastemade’s “Kitchen Little” is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Facebook has also signed a deal with Major League Baseball to broadcast one live game per week. To help inspire creators and seed the ecosystem, we’ve also funded some shows that are examples of community-oriented and episodic video series.