Feared or celebrated, Amazon’s Alexa digital assistant is star of Super Bowl ads

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An android child struggles to control his emotions. Robots threaten to take away human jobs. And a voice-activated device ponders its own existence. These dark themes were explored by this year’s Super Bowl commercials, with brands such as TurboTax, Olay and Sprint capitalizing on fears that technology is encroaching on our lives.
Read more at Hindustan Times.

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