Film Actor Akshay Kumar Becomes Brand Ambassador For Road Safety Campaigns

The Road Transport ministry has roped in Akshay Kumar as a brand ambassador for its road safety awareness campaign and released three videos featuring the Bollywood actor as traffic police inspector cracking down on violators.

The videos have Akshay, who is currently also promoting his new movie ‘Gold’, telling the traffic violators — Ye Sadak Kisi Ke Baap Ki Nahi Hai (Road is not their personal property). The ‘Padman’ star along with Road Transport and Highways Minister Nitin Gadkari launched the videos made to impact the psyche of traffic violators.

It is a matter of serious concern that India accounts for 500, 000 accidents annually, the highest in the world, in which 1.5 lakh people lose their lives every year, the minister said and added he could very well understand that the plight of victims of road accident as he too had suffered it without any fault and lost one year being bedridden.

The minister said, unfortunately, the Road Safety Bill, despite being passed by the Lok Sabha and cleared by the Select Committee could not be passed in the Rajya Sabha. He expressed hope that the bill would get Parliament’s nod next year.

Road Transport and Highways Secretary YS Mallik said the scenario in India is such that apart from driving skills “one needed skills to save oneself from people who don’t know driving but are on the roads” as India is one country where driving licences were available easily. Akshay Kumar, the national award-winning actor has been doing films like ‘Toilet: Ek Prem Katha’ and ‘Padman’ that focus on social issues.

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