For PM Modi’s 2019 campaign, BJP readies its WhatsApp plan

Meet the “cell phone pramukh” , a key player in the Bharatiya Janata Party’s campaign for 2019. Around 900,000 of these, one for each polling booth or station (there are 927,533), will drive the party’s extensive WhatsApp-based campaign for parliamentary election, circulating specially designed campaign material –video, audio, text, graphic and cartoons – according to two persons familiar with the matter . Each of these pramukhs will be given a smart phone.
Read more at Hindustan Times.

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