The Gujarat Cooperative Milk Marketing Federation (GCMMF), which manages brand AMUL, has been awarded as the best FMCG in the food sector at the 5th International Advertising Associations (IAA) Leadership Awards in Mumbai.
The awards ceremony took place 11 October 2017. The prestigious awards instituted by the India Chapter recognises excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams.
Amul is Indias largest food brand with annual brand turnover of Rs 38,000 crore, said the release. It is a cooperative milk federation of 3.6 million milk producers of Gujarat. Turnover of GCMMF has registered quantum growth of 238 per cent in last seven years, which implies an impressive cumulative average growth rate (CAGR) of 19 per cent during this period. Amul has successfully quadrupled the income of its dairy farmers in last seven years, demonstrating the efficacy of Amul model in exceeding our national goal of doubling farmers income in six years