Union Commerce and Industry Minister Suresh Prabhu on August 2, 2018, launched the tricolour logo and a tagline for Geographical Indication (GI) certified products. The logo has tagline “Invaluable Treasures of Incredible India” printed below it. The winning logo was designed by Adri Chatterjee and the winning tagline was coined by Akancha Tripathi.
The GI logo will act as a certifying mark that can be used to identify all registered GIs irrespective of the categories. From now on, GI-registered goods will sport logo and tagline to make them more attractive. Major airports of the country will have stalls displaying GI and self-help group products.
Earlier, the Cell for IPR Promotion and Management (CIPAM) under the Department of Industrial Policy and Promotion (DIPP) on October 18, 2017, had launched a Logo and a Tagline Contest for Geographical Indications of India through the mygov.in platform. A total of 918 entries for tagline and slogan and 383 entries for logo were received and the winners of logo and tagline contest were awarded an amount of Rs 50000 each.