Government launches ‘Womaniya on Government e Marketplace’ initiative

The Union Government on January 14, 2019 launched the ‘Womaniya on Government e Marketplace (GeM)’, an initiative to enable women entrepreneurs and Women Self-Help Groups (WSHGs) to sell handicrafts, handloom, accessories, and other products directly to Government departments and institutions.

The Womaniya on GeM initiative aims to develop women entrepreneurship on the margins of society to achieve gender-inclusive economic growth.

Key Highlights of the ‘Womaniya on GeM’ initiative:-

1. Artist Anukta M Ghosh’s artwork “Magan”, an illustration of women empowerment and grace, is the face of Womaniya on GeM.
2. The Womaniya homepage (gem.gov.in/womaniya) will inform procurement officers in various government ministries, departments and CPSEs about the drive to promote procurement of common use goods and services from women entrepreneurs.
3. Products like handicrafts and handloom, accessories, jute and coir products, home decor and office furnishings are categorized for ease-in-procurement.
4. The initiative aligns with Government’s initiatives for MSMEs, especially to reserve 3 percent in government procurement from women entrepreneurs.

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