The ICC on 29 May 2019 launched the criiio campaign on the eve of the men’s World Cup, bringing together 460 million people playing cricket globally to celebrate the magnificent diversity of cricket.
The ICC asked the fans to join the social cricket tribe by sharing pictures and videos of where and how they play cricket across the world using the newly launched hashtag #criiio and visiting the site criiio.com.
ICC Chief Executive, Manu Sawhney said in Dubai that ICC Men’s Cricket World Cup brings together the best ten teams and players in the world. On this occasion, ICC wants to celebrate nearly half a billion fans playing social cricket around the world.
Criiio is a celebration of all the brilliant and unique ways people play the game which can be played anywhere, by anyone and at any time.