On 20th February 2017 Microsoft and Flipkart announced a strategic partnership to provide consumers in India with a better online shopping service. As a first step in the broad collaboration between the two companies, Flipkart will adopt Microsoft Azure as its exclusive public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the news today at an event in Bangalore. “At Microsoft, we aim to empower every Indian and every Indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart,” said Satya Nadella, CEO, Microsoft. “Combining Microsoft’s cloud platform and AI capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences.” Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres. Microsoft’s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership. Flipkart plans to leverage artificial intelligence, machine learning and analytics capabilities in Azure, such as Cortana Intelligence Suite and Power BI, to optimise its data for innovative merchandising, advertising, marketing and customer service. With insights about its business and new, intelligent services, Flipkart plans to deliver increasingly relevant and personalised experiences to its customers.