Technology giant Microsoft India is the most ‘attractive employer brand’, followed by e-commerce major Amazon India, says a survey. According to the findings of Randstad Employer Brand Research (REBR) 2018, the other most attractive employer brands in India include Hindustan Unilever, IBM India, ITC Group, Larsen & Toubro, Mercedes-Benz India, Samsung India, Sony India and Tata Consultancy Services.
The sectoral specific winners for the most attractive employers this year are Tata Consultancy Services for IT, Larsen & Toubro for Infrastructure & Construction and Hindustan Unilever for FMCG. The survey further noted that the top three sectors in India by awareness and attractiveness are companies operating in sectors like IT & ITeS cited by 69 per cent of respondents, followed by Automotive (68 per cent) and Retail & FMCG (67 per cent).
The REBR covered 75 per cent of the global economy with 30 participating countries and more than 1,75,000 respondents worldwide. As per the survey, salary and employee benefits continue to be the top driver among the Indian workforce across all profiles while choosing an employer. Work-life balance, job security, career progression and strong management are the other influencing factors for the Indian workforce.