American digital payments company PayPal launched domestic operations in India on 08 November 2017. At launch, Indian consumers will be able to make transactions at select online merchants. Merchants offering PayPal will be able to process both local and global payments through the platform, getting access to PayPal’s more than 200 million customers around the world and in India through a single integration.
PayPal has been offering cross-border payments in India for close to a decade and claims to control a third of the country’s B2C export payments. Now, with the launch of domestic operations, both merchants and customers will also be able to transact using PayPal in India.
While PayPal seems pretty late to enter the crowded payments market in India where there are already a host of domestic players like Paytm, Itz Cash, CC Avenue and Citrus as well as global players such as Amazon and Google the company is banking on its value-added services to differentiate its offering. These include one-touch payment, which reduces the checkout time, and buyer and seller protection, which includes a 180-days dispute resolution window, which means PayPal will refund your money if an online seller doesn’t send you the goods you purchased.