Paytm to become member of ASCI

The country’s fast-growing e-commerce industry Paytm is all set to become a member of the self-regulatory voluntary organization Advertising Standards Council of India (ASCI) from April, 2017.

The move is significant because advertising violations by e-commerce companies, which are big spenders on television, print and digital media, have been on the rise in recent years.

The Alibaba-backed Paytm has also set up a new company named Paytm Financial Services, which will sell financial products like insurance and mutual funds to its planned payments bank account holders.

Takeaways from above News-

Paytm is the first e-commerce company to become ASCI member

Paytm is a 100% subsidiary of One97 Communications

Paytm has set up a new company named Paytm Financial Services

Vijay Shekhar Sharma is the founder and CEO of Paytm.

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