President Ram Nath Kovind on 14 September 2017 kicked off the fortnight-long ‘Swachhta Hi Seva’ campaign from Uttar Pradesh’s Kanpur. The campaign, which aims to take Prime Minister Narendra Modi’s cleanliness initiative ‘Swachh Bharat Mission’ to a higher trajectory, was launched from Ishwari Ganj village near here. The President also made people take a pledge whereby they resolved to create a clean, healthy and new India.
Addressing the gathering, the President said that India is fighting a decisive battle for cleanliness and hygiene. President Kovind also urged the people to take up responsibility for the cleanliness of their surroundings. That the aim is all-round cleanliness and hygiene everywhere, with implications for health and sanitation and overall prosperity of the people. Cleanliness is not the responsibility of only sanitation personnel and government departments; it is a multi-stakeholder national movement. Together we should make the effort to clean our houses, public places, villages and cities.
The President also lauded the efforts made by the people of Ishwariganj in helping with the imitative. Among the dignitaries present on the occasion were the Governor of Uttar Pradesh, Shri Ram Naik; Chief Minister of Uttar Pradesh, Yogi Adityanath; Sushri Uma Bharati, Union Minister of Drinking Water & Sanitation, and Dr. Murli Manohar Joshi, Lok Sabha MP from Kanpur.