According to the Randstad Employer Brand Research (REBR), 2019 reported that Amazon India, the E-commerce giant, is the most attractive employer brand in the country. Amazon scored high on financial health, utilization of the latest technologies and a strong reputation.
The top 10 most-attractive employer brands in India for 2019 are:
1st- Amazon India
2nd- Microsoft India
3rd- Sony India
6th- Larsen & Toubro
REBR covered 75% of the global economy with 32 participating countries and more than 2,00,000 respondents worldwide. The research found that the top driver for the Indian workforce while choosing an employer are:
♦ Employee benefits
♦ Work-life balance
♦ Job security
It also said that 55% of Indians prefer to work for a large multi-national corporation, only 9% preferred. The preference for MNCs can be strongly attributed to job security, financial health and career progression opportunities that these organizations are able to offer their employees.