The eyes of the fashion world will be on Saudi Arabia March as the kingdom hosts its first ever Arab Fashion Week. Top global designers, models and industry trend-setters will sashay into Riyadh on March 26 to 31 for a week of haute couture organised by the Arab Fashion Council, the organisation’s honorary president announced in the UK capital on 19th February 2018.
Arab Fashion Week will take place at Riyadh’s eco-friendly Apex Centre, a white honeycomb-like venue designed by the late celebrated Iraqi-British architect Zaha Hadid. The Arab Fashion Council was established in 2014 and represents 22 countries across the region. It already hosts a prestigious annual fashion week in Dubai and recently set up a new office in Riyadh.
This is the latest move by the Kingdom to affirm its vision to transform the fashion and retail sector in Saudi Arabia into both a regional and global destination by encouraging trade exchange and global business in line with the Vision 2030. The first Arab Fashion Week is expected to play the role of a catalyst through which the fashion sector will lead other economic sectors such as tourism, hospitality, travel, and trade.