State Bank of India (SBI) will unveil the country’s first integrated lifestyle and banking digital platform on 24 November 2017 to be launched by Finance Minister Arun Jaitley, according to a statement from the public sector bank.
YONO, the acronym for ‘You Only Need One’, will be the first digital banking platform to offer customised products and offers from over 60 e-commerce players by leveraging analytics, besides a range of banking and financial services. YONO will also allow customers to meet their lifestyle needs across 14 categories including booking and renting cabs, entertainment, dining experience, travel and stay, medical needs and so on.
This will also be the first to offer online purchase and view of insurance policies within the portal, without redirecting customer to respective service provider, and to seamlessly access and purchase investment products. Customers will be able to seamlessly access services with a single user ID and password. The portal has been designed with minimum possible clicks and easy to understand descriptions.