Sri Lanka wins “Most Popular Destination Award”

Sri Lanka won the “Most Popular Tourism Destination Award” at the Guangzhou International Travel Fair (GITF) held recently in the southern Chinese city, the Foreign Ministry said in a statement on 3 March 2017. China has been Sri Lanka’s second largest source market for tourism since 2014. This award shows china’s interest in the island nation besides China has been Sri Lanka’s second largest source market for tourism since 2014. The GITF award will further label Sri Lanka among visitors to gain greater exposure andvisibility for its unique destination brand.

Sri Lanka won the prestigious award for the second consecutive year which is a testament to the country’s growing popularity among the Chinese travel enthusiasts. The island nation won the prestigious award for the second consecutive year which is a testament to its growing popularity among Chinese travel enthusiasts, Xinhua news agency cited the statement as saying.

China has been Sri Lanka’s second largest source market for tourism since 2014. Nineteen travel and tour agents from Sri Lanka participated in this year’s travel fair and a seven-member dance troupe performed traditional dances at the Sri Lanka pavilion. The volume of visitors to this event has been increasing annually and this has enabled Sri Lanka to gain greater exposure and visibility for its unique destination brand.

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