Facebook-owned instant messaging platform WhatsApp has rolled out a feature that connects small businesses with customers, on 18 January 2018. Currently, only Android users can access the feature and they can avail of it through the latest update of the app.
The new feature will be available first in Indonesia, Italy, Mexico, UK and the US before being launched globally in the coming weeks. With the new app, SMBs can build business profiles, access message statistics such as the number of messages sent, and provide quick replies to frequently asked questions.
The new business app will be available in web format just like the main WhatsApp app. Customers will know that they are talking to a business account as they will be listed separately. According to the company, data collected from SMBs in India in partnership with a Morning Consult study shows that 84% of these small firms think that WhatsApp helps them communicate with customers, and 80% of such firms think that WhatsApp helps them grow their business. India is also one of the fastest growing ecosystems of startup companies globally.