World Milk Day was first celebrated in 2001 all across the world by the participation of many countries. The number of participating countries in the celebration is increasing year by year. Since then, it is celebrated every year focusing to publicize the activities related to the milk and milk industries all through the world. This celebration has been nationalized by organizing celebration related activities on national and international level. It is celebrated to increase the public awareness about the importance of milk and milk products for everyone throughout the whole life.
WORLD MILK DAY ACTIVITIES
Variety of activities related to the theme of the celebration is organized by the NGO, private and government health organizations including screen consumer education project of milk by SAMPRO (South African Milk Processors’ Organization), communication programs aiming to target markets and etc to promote milk health and nutritional advantages.Press releases, articles, news and etc are published to highlight the nutritional health benefits of the milk among consumers. Free milk distribution camps are organized on national level engaging the local celebrities to distribute the free milk packets among children. It is celebrated by the National Dairy Council online through many activities. Various other programs like discussion, quiz competitions, sports activities, essay writing and etc are organized in the schools, colleges, universities and other educational institutions to encourage students.